Young Professionals Research Released!

The long awaited CEIR research report, Power of Exhibitions in the 21st Century, is now available and has already proven to be in high demand. 

CEIR Report Cover

As CEIR describes, this study, which commenced in October 2006, “offers a wealth of insight into how young professionals want to connect, learn and network at exhibitions and events. CEIR’s study includes additional interpretations and insight from generational expert Chuck Underwood, author and founder of The Generational Imperative.”

Additionally, the article, “The Gen Y Factor,” published by Association Conventions & Facilities, is by far the most inclusive and accurate I’ve seen in a long time.  You can read it at the following link.  http://acf.themeetingmagazines.com/acf/20090809Feat1/tabid/219/Default.aspx.

Feel free to share your thoughts, and other articles you’ve come across as well!

*Note: The CEIR Report is free to CEIR and IAEE members when you login with your user information.

Add comment November 2, 2009

WARNING: System Overload!

Written by: Nora Johnson, SMMP Services Specialist, Experient and 2009 IAEE Young Professionals Committe Chair

Data, reports, e-mail, blogs, websites, conference calls, voicemail, projects, news releases, reports, data, data, data: information. Chaotic and overwhelming, and made even more so as we toss in a few additional factors: past, present and future. Now that you may be experiencing an anxiety spike and your fingers are itching to check your e-mail, you should take this moment to stop and breathe

We are fortunate to have a lot of information available to us, and if not readily available, we at least have the means to gather the information. However, in trying to keep up, we find that there is more information than we can possibly process, there is information from questionable sources or there is conflicting information. Regarding information, we’re at an impasse.

How do we stop the madness? We don’t. We just need to learn how to navigate through it with knowledge, purpose, finesse and confidence.

Knowledge: Know your organization, your industry, your procedures, your markets and most important – your decision factors and processes. (more…)

1 comment September 17, 2009

What We Don’t Cover…

Blogs are wonderful. In all honestly, some are more wonderful than others. Where’s the value? The value lies in the perspectives, resources and advice that becomes available for you to accept or disagree with.

While the Young Professionals wish to release blogs that will prove valuable to our readership, we realize there is a great inquisitive world of questions, concerns or ideas we’re not addressing. As such, we have created a new page associated with our blog titled “Q&A.”

Over the next couple of weeks, and into the future, we will gather questions from professionals and students and post them to this page. We will start to provide answers – or opinions – to these questions and we encourage you to do the same!

These questions will not just surround the theme: young professionals. They will be questions pertaining to the industry as we are all a part of this great industry. Stay tuned, and we hope you enjoy this resource!

- Nora Johnson, 2009 IAEE YPC Chair

Add comment August 28, 2009

Attracting and Engaging Young Professionals

njohnsonBy: Nora Johnson, 2009 IAEE Young Professionals Chair and SMMP Services Specialist, Experient

“How can I attract, engage and retain young professionals?”  Undoubtedly, many of you have heard or asked a similar question in the past.  Naturally, many of you have also had two words immediately come to mind: technology and entertainment.

 In short, the answers are:

  • Attract: Show an interest in them
  • Engage: Invite them to get involved or give them a seat at the table
  • Retain: See 1 and 2 and add a dash of letting them own and pursue a project or initiative
  • You will notice that technology and entertainment are not in the short answers.  Why are they absent?  There is a lot to be said for the relevancy of these two words.  However, the reality goes beyond a generational trend and reveals a more significant business and societal trend.  A friend of mine, who is a Director of Design for a prominent fashion line, once mentioned that the days of big department stores, such as Macy’s, dictating the fashion of the season are over.  Rather, fashion is being heavily influenced by the numerous sub-cultures in our society: the “Jocks,” the “Skaters,” the “Goths,” the “Preps” and many more.  Essentially, trends are being generated from the bottom, up, rather than from the top, down, which had traditionally been the standing model for business. 

    What, you may ask, does this have to do with young professionals, (more…)

    Add comment August 6, 2009

    Exhibit City News – July 2009

    Julie Holzer Pazina, National Sales Manager for Edlen Electrical Exhibition Services and IAEE Young Professionals Committee Member 

    The Las Vegas Convention and Visitors Authority (LVCVA) have a very important mission and purpose, made only more so in the current economic crisis. It is charged with the livelihoods of the 46,000 people in the city who rely on meetings for their income and the approximately 250,000 people in Las Vegas who rely on tourism for their employment.

    A day never goes by that Chris Meyer, LVCVA Vice President of Convention Sales, forgets his obligation to the city he serves. “Our team doing a better job leads directly to a better community,” Meyer said of his role and the importance he places on supporting Las Vegas’s main industry. 

    Though Chris is a very visible face in the hospitality world and a vocal advocate for the meetings industry both nationally and in Las Vegas, he grew up far away from the glittering lights of the famed Strip. Born in the Philippines, Chris is the son of two naval officers.

    He grew up all over the world, but one of his most memorable homes was in Guam at the close of the Vietnam War. He remembered the population doubling in less than ten days as a tent city was assembled at an old Japanese Air Base. Chris was 14 at the time and his dad was Commanding Officer when the heightened population led to high demands for food, water and sanitation. Looking back at that experience, it may not be a surprise that Chris ended up in an industry where the demands of a trade show require planning and infrastructure to make them a success.

    Chris is responsible for convention sales, convention center sales and the convention services team, comprising 58 individuals. He has been at the LVCVA for almost nine years, where he and his team work hard to bring meetings, conventions and trade shows in to the Las Vegas Convention Center and Cashman Center. These facilities encompass nearly four million square feet and two million square feet of exhibit space. In addition to bringing meetings in to these facilities, Chris and his team work hard to fill hotel rooms. “Heads in beds is our mission, mantra, creed and the air we breathe,” said Chris. “If we don’t do our job, people don’t work and we take that very seriously.” (more…)

    Add comment June 26, 2009

    Social Networks – Also Known As New Media

    You’ve heard the hype around new media and you see the reality.  What drives this movement?  The primary reason I hear is: this is where you’ll find the young professionals and your future consumers; you need to be present to reach them. 

    As a young professional and consumer, are you present, and if so, where? 

    In today’s world, most members of the younger generations seem to have a healthy skepticism about information posted on the Internet, at the same time they have an appreciation for the volume and methods of information and idea sharing. What forms of new media do you find to be credible and worth-while for information and networking? What forms of new media do you lean on more for fun?  Why?

    There’s a great collection of Social Networking statistics, compiled by Jeremiah Owyang.  Feel free to check his posting out for additional statistics and links to the original sources (Posted January 2009).  Just to pique your interest, here are a few statistics compiled on his page:

  • Nielsen Online shows that: Social networks and blogs are now the 4th most popular online activity ahead of personal email, Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen Online, March
  • Facebook has 54.5 million monthly unique visitors… Source, Comscore via Techncrunch, Jan 13, 2009
  • Regarding Facebook, “Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” Wired Magazine, March.
  • Quantcast data on Twitter indicates that Twitter.com is a top 500 site that reaches over 4.1 million U.S. monthly people. The site attracts a more educated, slightly more female than male, young adult audience. Quantcast, March
  •  

    Surprised?  You may or may not be.  In any case, we welcome you to share your thoughts around new media.   We also invite you to share any of the ways you’re incorporating new media into your branding, marketing or operations.

    Add comment April 23, 2009

    Young Professionals in 2009

    norajohnsonIn 2009, we move into the second year of the IAEE Young Professionals Committee and the Young Professionals Web-Lounge.

    To all of you who participated, or tapped into the thoughts and discussions shared this past year, thank you. We hope you continue to find this web-lounge to be a great resource and forum for your own thoughts and ideas.

    Undoubtedly, 2009 brings with it challenges and opportunities we’ve not been exposed to in the past. As professionals across the world are moved to the beginning of the career/job curve, young professionals are finding themselves shoulder to shoulder with seasoned professionals in terms of focus and developmental and opportunity needs.

    This year, our committee will continue to work toward identifying young professionals in the industry and toward recommending educational, networking and other programs that will contribute to professional development.

    As mentioned earlier, 2009 will bring new opportunities. This is the time to shine. It is the time to find opportunities to learn and grow as a professional, to show your capability and value on both small and large projects, and to think strategically in everything you do so that you work efficiently and effectively. Now is the time that while we acknowledge the value and gift of the individual, we must focus on the stability and strength of the organization – and of the industry as a whole.

    We wish you well in the year to come and we invite you to share your observations, experiences and thoughts in this web-lounge.

    All the best, Nora Johnson

    Chair, Young Professionals Committee

    International Association of Exhibitions and Events (IAEE)

    2 comments February 25, 2009

    Expo! Expo! Miami 2008

    Just got back from the Expo! Expo! Exhibits. A quick note on the success of the Young Professional representation – our Kiosk was front and center; we got to greet all of the Young Professionals and attendees as they entered the hall. Thank you to all the Young Professional volunteers who staffed the booth -  it was so much fun! and thanks to the YP’s who participated in the ‘Exhibit Booth Report card’ activity…It was great meeting everyone. I will post more photos and stories later…

    yp-booth

    Cheers,

    Jeanavive Janssen – Chair Young Professionals

    Business Development Manager – San Jose Convention and Visitors Bureau

    Add comment December 10, 2008

    This is How We Roll: Expo! Expo! Activities

    yp-shirt

    Experience Expo! Expo! Young Professionals-style!

    On Tuesday, 9 December IAEE’s Young Professionals Committee invites you to stop by our “Meet-up Spot” table near the cyber center at the Miami Beach Convention Center. The table will be staffed from 10:00 AM-12:00 PM before the start of the First Timers’ Luncheon so that you can pick up your FREE IAEE YP t-shirt and button. The table will also be staffed 30 minutes following the First Timers’ Luncheon.” This will be a designated meet-up spot pre/post Expo! Expo! scheduled activities outside of the Exhibit Hall hours. There will be a sheet to leave messages about who wants to meet-up and when.

    Visit the Young Professionals Kiosk in the IAEE Pavilion during the exhibit hours. FREE IAEE YP t-shirt and button will be available. While you’re there, network with your peers, blog about your experience at Expo! Expo! and sign up to explore Miami Beach with other the YPs.

    The young professionals of IAEE will wear the YP t-shirts on Wednesday, 10 December at Expo! Expo!

    You Be the Judge.

    IAEE’s Young Professionals will rate booths that catch their attention based on six standard exhibiting criteria. Results will be posted after the meeting with ‘Best of Show’ selections and Honorable Mentions. Interested in judging Expo! Expo! exhibitors? Pick up your rating card at the YP kiosk in the IAEE Pavilion!

    Connect with other young professionals before you arrive in Miami Beach!

    Visit the following sites to connect with IAEE Young Professionals:

    • IAEE YP Discussion Group. Network with your peers through the IAEE’s web-based Young Professionals Community. Follow these steps to join:

    1. Visit IAEE’s Member Communities (use your IAEE User ID / Password to log in).

    2. Click “My subscriptions” (left column)

    3. Under “Category,” select “Public Discussion Groups” (top of screen)

    4. Then select “Young Professionals Discussion Group”

    5. Click “Add” and You’re in!

    • LinkedIn. “Link up” with other young professionals from the exhibitions and events industry by visiting IAEE YP – LinkedIn.
    • For more information on IAEE’s Young Professionals, visit our blog: http://www.ypiaee.com/.

    See you in Miami Beach!

    IAEE Young Professionals Committee

    Add comment November 19, 2008

    Young Professional – Ask Me

    Are you getting excited yet for Expo! Expo!?

    I know I am! and so is everyone on the Young Professionals Committee.

    IAEE has finalized our Young Professionals pins to wear throughout the event. It says: “Young Professional – Ask Me” We will be promoting the ‘Ask Me’ concept pre-event to all attendees.

    Young Professional Ask Me Pin

    The pin is meant to generate networking conversations between generations…giving you an opportunity to share your thoughts about what you want as a Young Professional, about what you would like to contribute…etc.

    I would love to get the discussions going early…

    I would like to ASK YOU, what do you want as a Young Professional?

    Let’s start talking about this via email and really be prepared to have some serious discussions about what we would like to see for the future of the industry and what we would like to contribute to it.

    Cheers,

    Jeanavive Marie Janssen

    Chair Young Professionals
    http://www.ypiaee.com

    Vice Chair NCC IAEE: http://www.iaeencc.com

    Founder: Network Girl Consulting: http://www.networkgirl.com

    Business Development Manager, San Jose CVB: http://www.sanjose.org

    510-306-9665
    jeanavive@gmail.com

    Add comment November 3, 2008

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